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The U

In 1973, UM’s Athletic Federation, the fund raising arm of the athletic department at the the time, commissioned a local public relations expert to develop a distinctive logo. The University had gone several years with a variety of helmet and uniform changes and the Federation noted that a number of major colleges have the initials UM. Miami designer Bill Bodenheimer suggested the “U” idea, which lent itself to slogans.

Source: http://www.miami.edu/index.php/about_us/achievements_and_traditions/traditions/